Search Engine Marketing and Search engine Optimization, Google Adsense

Search Engine Marketing and Optimization Definitions

Google Adsense

Google AdSense is an easy way to make money off virually any very popular website. Website publishers can sign up with the Google Adsense program which will give them the code to add to their website that will display small advertisements. Each time a visitor clicks on one of the advertizements, Google records this and a credits your account. The ads that Google Adsense Displayed are typically tailored specifically to your websites content. Much more details can be found on the official Google adsense site

Optimizing for Google Adsense

Because the payments and click through rate CTR for most sites are typically quite low, many people attempting to monetize their websites are very interested in optimizing for google adsense websites.

Optimization for google adsense follows the same basic strategies of search engine optimization for any website. In fact in some respects the content of the Google Adsense ads actually help determine keyphrase targets as the ad content often gives you a clear idea of what Google thinks each page is about. Often subtle content and optimizations strategies can target higher paying ads without changing the overall theme of your website.