Pay Per Click Search Engine Marketing Definition

Search Engine Marketing, Pay Per Click Advertising


Pay Per Click Advertising for Search Engine Marketing

Pay per click advertising like Google Adwords is a method search engine marketing of getting artificial or psuedo search engine results to appear in the paid results portion of a top results page. Your AD typically appears in the top or side columns of the major search engines. The search engines require that you bid on how much you are willing to pay to get the optimum positioning on the search page which goes to the highest bidder. Each time a visitor clicks through to your website, your account is billed the amount you bid.

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