Top Ten Search Engines list 2007

A leading Media Metrics company (Comscore) has just released statistics of the top ten search engines 2007. So what does the top ten search engines 2007 list mean to Web site developers, your internet marketing and SEO of your web sites ?

• Google is a clearly a dominant front runner with 62 percent of all searches.
• Yahoo is still holding a distant 2nd with 13 percent of the searches.
• The new Chinese search engine Baidu now accounts for over 5 percent of world wide searches.
• MSN now only represents 3 percent, recently slipping to 4th
• NHN Corporation (Korean Search Engine) is also rapidly gaining on MSN with 2.4 percent of the world wide searches.
• The remaining 5 of the top ten search engines combined only account for 6.6 percent of total searches .

Top Ten Search Engines and SEO

Considering that Google represents almost 2/3 of all world wide searches, it is clearly logical to focus most of your SEO strategies with this search engine. Furthermore, it has been my experience that a website that is well optimized for Google also tends to rank fairly high in Yahoo and MSN.

But should you also consider submitting to Baidu which now holds the number 3 spot out of the top ten search engines ? I did some research around the net and found that unless you have a Chinese language version of your website; it is not likely to draw much traffic to your site. However, considering that there are now more internet users in China than the US and that it takes only a minute it is probably worth the effort. Follow this search engine link to submit to the Baidu search engine.

As the thousands of other search engines combined only make up the remaining 17.6 percent of searches,I would suggest it’s not worth the effort to find and submit to them unless they are niche search engines specific to your industry.

Comscores Top Ten Search Engines 2007

Worldwide Search Top 10
December 2007
Total World Age 15+, Home and Work Locations*
Source: comScore qSearch 2.0

December (2007) Searches (MM)

Top Ten Search Engines in the World

Total Internet

66,221
100.0 %

Google41,345
62.4 %

Yahoo 8,505
12.8

Baidu.com 3,428
5.2

Microsoft Sites 1,940
2.9

NHN Corporation 1,572
2.4

EBay 1,428
2.2
Time Warner Network 1,062
1.6

Ask Network 728
1.1

Yandex 566
0.9

Alibaba.com Corporation 531
0.8

Technorati Tags: 2007, top ten search engines, searches, search engine, Google, Yahoo, Baidu.com

Optimizing Meta Keyword Tags and Meta Description Tags

Meta Keyword Tags

There is an ugly myth circulating on the internet that optimizing keyword meta tags or description meta tags is no longer useful. This is simply not true. Meta Tags are still a relevant component of effective on-page search engine optimization for improved search engine rankings.

If used correctly they can help to improve search engine placement. However, if used incorrectly they can and will have a negative effect on your SEO and search engine rankings. The following Meta Optimization Tips can serve as a guideline in optimizing keyword tags and description meta tags.

Meta Descripton Tags

1) Always use the Description meta tag.
2) The Description meta tags should not exceed 24 words
3) It should appear immediately after the title tag
4) It should contain keywords and phrases that you want search engine rankings for.
5) No Keyword or phrase should appear in the description meta tag more than twice.
6) Each Description meta tag optimization needs to be unique for the content of that specific page.
7) It should accurately describe the content of the site and the respective page.

Optimizing Keyword Tags

The Keyword Meta tag can still be used to your advantage. In some search engines particularly Yahoo, optimizing keyword tags can still be used to your advantage it the following rules are strictly adhered to;

Optimizing keyword tags should involve

9) no more than 30 words.
10) Do not repeat any keyword or phrase more than twice.
11) Each Keyword tag should Very accurately reflect the content of the page. (do not use a term not appearing on that page).

The actual keywords you choose should be very thoroughly researched and chosen carefully to reflect the content of the site. They should also be consistent throughout the title, description and keyword tags.

Learning to compose effective Description meta tags are still an important part of thorough SEO Training …

This should be carefully thought out to include not only keywords but should also effectively sell your website because in some major search engines it still the first impression a potential visitor will get when determining if they want to visit your website versus a competitors.

Technorati Tags: internet, Meta Tags, search engine optimization, improve, search engine, placement, SEO, Tips, Description meta, Keyword, Meta

For effective Search Engine Marketing SEM and SEO, proper selection and use of Keywords / Keyphrases are critical to attract the most internet visitors possible, and to ultimately yield the most money from a web site. For both amateur or professional Website developers, it is important to understand that Search Engines like Google still place a significant weighting on keywords. Proper Keyword selection and use can play a pivotal role in the ultimate success of an internet business.

3 Important factors of correct SEO keyword selection are;

Popularity: How often someone is searching for a your chosen keyphrase term?

Assessing the popularity of a particular search term is relatively easy with the use of the Free Overture Tool, which will give an approximation of the number of times people search for a given search term.

Relevance: Do the keywords chosen fit the theme of your site and respective pages?

Determining relevance is common sense. Evaluate your existing or planned content and ensure your chosen keyword terms exist or can be inserted into the existing content.

Competition: How difficult will it be to get top rankings for your search term?

Determining both the level of competition and likelihood of achieving top search engine rankings for a chosen term is considerably more complex.

Overestimating the ability of a website to get top ranking for the most popular keyphrases is one of the most common mistakes made in novice SEO attempts. Simply choosing keyphrases that are the most popular will most often result in failure if the competition for those phrases is too severe. Trying to compete for extremely popular keywords with a brand new web site can be a pointless endeavour.

Unless you plan on hiring a professional SEO Consultant, it is unwise to try to optimize for the most popular terms found through Overture. Yet, without a first page ranking in Google, it is unlikely that your site can attract many visitors. Furthermore, specialized SEO software, tools and experience are usually required to accurately access your web sites ability to compete for popular keyphrases. However, a quick estimation can be done by comparing your current Google Page Rank ( PR ) with the existing competitors Page Rank.

Page Rank is a measurement from 0 to 10 that the Google assigns to websites to determine their current importance and it is primarily based on the amount of Quality Inbound Links to a web site (quality inbound link checker).

As a general rule it is best to pick keyphrases where the lowest Page Rank of the top ten search engine results is equal to or less than your own page rank. If you have a brand new website, your page rank will start at 0. For new or un-optimized web sites with low page ranks, it may be difficult to pick keywords that fit this criteria. In this case, it is best to pick key phrase / search terms where the lowest of the top ten competitors has a page rank no greater than two higher than your own. You can utilize this free Google Page Rank Tool to help you compare your page rank with your potential competitors.

Realistic Keyword / Keyphrase targets are a critical part of search engine marketing and getting the first page search engine results required to generate any significant traffic. This is just the first in a series of Search Engine Marketing Articles that provide SEO Training and SEO Tips on the selection of, and proper use of Keywords, as well as the other integral processes required to improve search engine rankings.

Technorati Tags: Search Engine Marketing, SEM, SEO, Keywords, internet, money, developers, Search Engines, Google, internet, business., popular, Page Rank, Articles, SEO Training, SEO Tips

Initial on-page SEO Marketing

The majority of existing web sites on the internet suffer from poor search engine rankings due to problems in within their web site’s that the designers are not even aware of. SEO Marketing specialists will usually correct these deficiencies first. This is known as “on-page” Search Engine optimization (SEO), and is the first part of the process of making a web site more “Search Engine Friendly”. Sites that are optimized to fit within this category get consistently Better Search Engine Rankings and considerably more web site visitors. A broad overview of the steps involved with initial on-page SEO Marketing consists of ;

• Industry and target market research
• Demographic and keyword research
• Web site content analysis
• Web site search engine ranking analysis
• Web site traffic analysis
• Selection of appropriate keyword/phrase targets for each website page
• Content revision
• Code analysis
• Code revisions / Template revisions where necessary
• On-site linking revisions
• Fresh Content additions on a regular basis

There are also many sub-categories within these each of these steps as well and each one will be addressed in detail as this SEO Training blog progresses. On-Page SEO marketing is only one part of the SEO Marketing process, however it is critical that these fundamentals are addressed initially. The initial SEO accomplishes the following;

• facilitates the removal of any existing search engine ranking penalty or ban
• prevents the potential of any future search engine penalties
• makes the web site more likely to get first page search engine rankings for relevant keyword phrases that will bring qualified visitors to the web site.
• Ensures that the search engine “spiders”can index every page within the site
• Improves Search Engine Rankings and increases traffic and potential revenue.

Off page SEO Marketing

Off-Page SEO Marketing is the second and ongoing part of the SEO process that is necessary to both improve search engine rankings, maintain those high search engine rankings, increase the number of relevant keyword phrases a web site can be found under and improve the web sites Internet presence to continually increase the amount of qualified visitors to the web site. A broad overview of off-page SEO Marketing consists of ;

• Top Search Engines and Directory Submissions
• Inbound Link Building
• Blogging
• RSS Feeds
• Posting to relevant forums and newsgroups
• Writing Articles
• Issuing Press Releases

SEO and Internet marketing is a continuous process where additional content and inbound linking strategies are fine tuned along with search engine strategies based on actual statistical data. Continuing research into additional search terms keyword/key phrase targets is conducted to maximize visitors to a web site. The Feedback and fine tuning process is necessary as SEO Marketing is a dynamic process that is an art as much as it is a science.

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As a professional Internet marketing specialist I have no qualms about sharing basic seo techniques and strategies with the public at no cost. As for advanced little known secrets , advantages and closely guarded SEO techniques, I prefer to keep those to myself to use on my paying clients as I need to make a living. However, the information you will find on this blog will act as an invaluable SEO Resource for SEO’s in training, web site designers, and clients and potential clients that wish to make more informed decisions about how to market their website.