SEO Training for Dummies

In designing a basic SEO Training Course to accommodate a wide range of visitors and web designers with varying degrees of computer and marketing knowledge, I feel I have an obligation to provide some preliminary basic SEO Training , tips, techniques and strategies for those people completely unfamiliar with SEO.

Call it SEO Training tips for Dummies or Internet Marketing Kindergarten, either way, feel free to skip this SEO Training Chapter or to deny that you every had to read it.

SEO VS SEM (Search Engine Marketing)?

Search Engine Optimization and Search Engine Marketing SEM all have the same objective and that is to bring more visitors to your website. SEO is just one aspect of SEM (Search Engine Marketing). SEO has traditionally been primarily involved in optimizing web sites to get Top Search Engine Rankings on the major search engines. However, it has more recently evolved to encompass all forms of “organic” and “natural” search engine marketing with the exception of pay per click (PPC).

Professional SEO Consultants and Internet Marketing Specialists are now able to increase the amount of visitors to your web site through higher search engine rankings, referral visitors through inbound links and effective copywriting to increase your web sites conversion rate and ultimately increase the money you generate from your website and the return on investment (ROI).

SEO Training, Website Conversion Rates

A Website Conversion rate is the percentage of visitors that view your website and actually follow through with a purchase, email or phone call. The average website conversion rate varies widely between industries from about 1.5 to 5%. This may be a surprisingly low number for some, and that is why it’s crucial to ensure your website is optimized to get as many qualified visitors to your site as possible in order to maximize your revenue.

One of the most effective ways to get these visitors is through SEO. Whether you search out  your own  SEO Training Sites or hire a SEO Consultant to the work for you, chances are without proper SEO techniques applied to your website, you will spend thousands of dollars on a web site very few people will ever find.

SEO Training for New Web Site Design

So your about to pour a lot a time, money and effort into a new website and you want it to get to the TOP of the search engines ASAP. But where do you begin your SEO Training?

This SEO Training Course is a very good start. You can save your self thousands of dollars by avoiding or revising a beautiful website that may never get noticed. It’s kind of like renting a highway billboard sign and then erecting it a forest.

Domain Name Search for SEO

So where do you start? If you’re not absolutely committed to a domain name or URL this is the very first step in ensuring your site has the best chance of attracting a lot of visitors. A Domain Name is weighted very heavy by the search engine Algorithms (mathematically based software programs used by search engines to determine a web sites ranking, in response to any given search engine query).

In the long run, it will help you tremendously if you can pick a domain name through a careful domain name search that both describes the nature of your business and also contains some important keywords and/or keyword phrases that reflect the content of your site and will help you get Top Search Engine Rankings and increased web site visitors.

Picking an effective domain name can be a challenge, especially considering that 95% of all single English word domain names have already been registered. I will give you your first SEO Training Tip that will save you a tremendous amount of wasted trial and effort time by giving you just the first of many valuable SEO Tools and links (a real time domain checker). This SEO Training Tool will expedite the process of finding an available domain name that will improve search engine rankings. In Chapter 2 ( Domain Name SEO )I will explain additional considerations and shortcuts for making this important decision that forms not only your branding and identity, but an appropriate Domain name can also greatly facilitate the future SEO you will want to incorporate into your web site to get TOP search engine rankings.

Technorati Tags: SEM, Website Conversion rate, Domain Name

Initial on-page SEO Marketing

The majority of existing web sites on the internet suffer from poor search engine rankings due to problems in within their web site’s that the designers are not even aware of. SEO Marketing specialists will usually correct these deficiencies first. This is known as “on-page” Search Engine optimization (SEO), and is the first part of the process of making a web site more “Search Engine Friendly”. Sites that are optimized to fit within this category get consistently Better Search Engine Rankings and considerably more web site visitors. A broad overview of the steps involved with initial on-page SEO Marketing consists of ;

• Industry and target market research
• Demographic and keyword research
• Web site content analysis
• Web site search engine ranking analysis
• Web site traffic analysis
• Selection of appropriate keyword/phrase targets for each website page
• Content revision
• Code analysis
• Code revisions / Template revisions where necessary
• On-site linking revisions
• Fresh Content additions on a regular basis

There are also many sub-categories within these each of these steps as well and each one will be addressed in detail as this SEO Training blog progresses. On-Page SEO marketing is only one part of the SEO Marketing process, however it is critical that these fundamentals are addressed initially. The initial SEO accomplishes the following;

• facilitates the removal of any existing search engine ranking penalty or ban
• prevents the potential of any future search engine penalties
• makes the web site more likely to get first page search engine rankings for relevant keyword phrases that will bring qualified visitors to the web site.
• Ensures that the search engine “spiders”can index every page within the site
• Improves Search Engine Rankings and increases traffic and potential revenue.

Off page SEO Marketing

Off-Page SEO Marketing is the second and ongoing part of the SEO process that is necessary to both improve search engine rankings, maintain those high search engine rankings, increase the number of relevant keyword phrases a web site can be found under and improve the web sites Internet presence to continually increase the amount of qualified visitors to the web site. A broad overview of off-page SEO Marketing consists of ;

• Top Search Engines and Directory Submissions
• Inbound Link Building
• Blogging
• RSS Feeds
• Posting to relevant forums and newsgroups
• Writing Articles
• Issuing Press Releases

SEO and Internet marketing is a continuous process where additional content and inbound linking strategies are fine tuned along with search engine strategies based on actual statistical data. Continuing research into additional search terms keyword/key phrase targets is conducted to maximize visitors to a web site. The Feedback and fine tuning process is necessary as SEO Marketing is a dynamic process that is an art as much as it is a science.

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As a professional Internet marketing specialist I have no qualms about sharing basic seo techniques and strategies with the public at no cost. As for advanced little known secrets , advantages and closely guarded SEO techniques, I prefer to keep those to myself to use on my paying clients as I need to make a living. However, the information you will find on this blog will act as an invaluable SEO Resource for SEO’s in training, web site designers, and clients and potential clients that wish to make more informed decisions about how to market their website.

Search Engine Optimization (SEO) is the the process of improving search engine rankings and increasing web site traffic by making a site more “Search Engine Friendly”. Although many websites are aesthetically perfect, many websites require SEO to even get noticed. There are almost always many problems that exist in the structure and coding that can be remedied to improve a websites search engine ranking. This SEO Training Blog will address many of those potential issues.

Seo Training and tips

Welcome to welcome to my new blog focused on SEO training for web site designers and individuals who want to learn basic seo. This SEO Blog will cover both basic and advanced SEO Tips and Techniques that should be included in anyones SEO training.
It will also contain some more advanced SEO categories discussing both the latest developing trends and rumors regarding SEO in general. I strongly encourage existing and potential clients to bookmark or subscribe to the RSS Blog feed, to gain a better understanding of SEO advantages, limitations, and changes within the industry as they do occur frequently. This SEO Training blog will also serve to give experienced advice to those wishing to do SEO on their own web sites.