SEO Training for Dummies chapter 1

SEO Training for Dummies

In designing a basic SEO Training Course to accommodate a wide range of visitors and web designers with varying degrees of computer and marketing knowledge, I feel I have an obligation to provide some preliminary basic SEO Training , tips, techniques and strategies for those people completely unfamiliar with SEO.

Call it SEO Training tips for Dummies or Internet Marketing Kindergarten, either way, feel free to skip this SEO Training Chapter or to deny that you every had to read it.

SEO VS SEM (Search Engine Marketing)?

Search Engine Optimization and Search Engine Marketing SEM all have the same objective and that is to bring more visitors to your website. SEO is just one aspect of SEM (Search Engine Marketing). SEO has traditionally been primarily involved in optimizing web sites to get Top Search Engine Rankings on the major search engines. However, it has more recently evolved to encompass all forms of “organic” and “natural” search engine marketing with the exception of pay per click (PPC).

Professional SEO Consultants and Internet Marketing Specialists are now able to increase the amount of visitors to your web site through higher search engine rankings, referral visitors through inbound links and effective copywriting to increase your web sites conversion rate and ultimately increase the money you generate from your website and the return on investment (ROI).

SEO Training, Website Conversion Rates

A Website Conversion rate is the percentage of visitors that view your website and actually follow through with a purchase, email or phone call. The average website conversion rate varies widely between industries from about 1.5 to 5%. This may be a surprisingly low number for some, and that is why it’s crucial to ensure your website is optimized to get as many qualified visitors to your site as possible in order to maximize your revenue.

One of the most effective ways to get these visitors is through SEO. Whether you search out  your own  SEO Training Sites or hire a SEO Consultant to the work for you, chances are without proper SEO techniques applied to your website, you will spend thousands of dollars on a web site very few people will ever find.

SEO Training for New Web Site Design

So your about to pour a lot a time, money and effort into a new website and you want it to get to the TOP of the search engines ASAP. But where do you begin your SEO Training?

This SEO Training Course is a very good start. You can save your self thousands of dollars by avoiding or revising a beautiful website that may never get noticed. It’s kind of like renting a highway billboard sign and then erecting it a forest.

Domain Name Search for SEO

So where do you start? If you’re not absolutely committed to a domain name or URL this is the very first step in ensuring your site has the best chance of attracting a lot of visitors. A Domain Name is weighted very heavy by the search engine Algorithms (mathematically based software programs used by search engines to determine a web sites ranking, in response to any given search engine query).

In the long run, it will help you tremendously if you can pick a domain name through a careful domain name search that both describes the nature of your business and also contains some important keywords and/or keyword phrases that reflect the content of your site and will help you get Top Search Engine Rankings and increased web site visitors.

Picking an effective domain name can be a challenge, especially considering that 95% of all single English word domain names have already been registered. I will give you your first SEO Training Tip that will save you a tremendous amount of wasted trial and effort time by giving you just the first of many valuable SEO Tools and links (a real time domain checker). This SEO Training Tool will expedite the process of finding an available domain name that will improve search engine rankings. In Chapter 2 ( Domain Name SEO )I will explain additional considerations and shortcuts for making this important decision that forms not only your branding and identity, but an appropriate Domain name can also greatly facilitate the future SEO you will want to incorporate into your web site to get TOP search engine rankings.

Technorati Tags: SEM, Website Conversion rate, Domain Name

This entry was posted on Friday, May 11th, 2007 at 5:59 pm and is filed under SEO Training Tips for Dummies Basic Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.