SEO Training Class - The Perfect Domain Name

Choosing the Right Domain Name for SEO

In the last SEO Training blog I mentioned that picking the right Domain Name can be as crucial to web design SEO, as it is to your corporate branding and identity. Having the appropriate search engine Keyword within the Domain Name can help you help you achieve top search engine rankings. Search engines place a significant weighting on a web sites domain name. As a prudent business owner or as a SEO Consultant, it is important to pick the very best domain name possible.

The natural domain name of choice is not necessarily the name of the company for several reasons;

• As previously mentioned, Search Engine Keywords within a URL will help you achieve top search engine rankings.
• Most enterprises utilize their website as a vehicle to attract new customers and visitors. The new and potential customers your trying to attract, are not likely going to be typing in the exact name of your company as a search engine query.
• Many existing businesses already have a fairly unique name allowing them to get to the top of the search engine (for that specific query) without the company name existing in the domain name (although this does very little to attract the new customers that the website is there to attract).

Real Estate SEO

If your industry branding requirements are similar those in real estate seo, it may be an important part of the corporate web design branding strategy to have your business name or last name within the Domain Name, however, keywords could still be incorporated into the Domain Name.

An example of Real Estate SEO: a real estate website should choose the name billsmithrealestate.com instead of billsmith.com. This will help him rank for both “Bill Smith” and “real estate“. This will be the first of many SEO tips and SEO Techniques you can use to help get you top search engine rankings within any given industry. However, for highly competitive SEO term such as real estate you might seriously consider hiring a real estate SEO professional as it is very likely that your competitors already have.

SEO Keyword Research For Domain Name

Although it may seem premature to pick SEO keywords and key phrases at such an early stage, (even before the content is written), it is actually the perfect time. In order to facilitate both initial Search Engine Rankings and long term internet marketing objectives, both the Domain name and website content should ideally revolve around the appropriate keywords for your industry whenever possible. For proper optimization, the appropriate keyword or words to incorporate into your url should be keywords that a potential website visitor will type in as a search engine query. Instead of guessing what those words would be, I recommend that you start with the Overture Free SEO Tool which gives you information regarding the amount of monthly searches are performed for any given term.

SEO Training, Internet Marketing and other Considerations

Along with having the appropriate keywords for SEO purposes, a name should also be;
Memorable, easy to spell and describe your business. Furthermore, unless your website is non-profit or an educational institution, .com is the preferable extension. In terms of SEO, after, .org and .edu, the .com extensions are more respected by the search engines than .ca, .net, .biz etc. Furthermore, most people already assume a domain ends in .com, so it will minimize their confusion in trying when to remember your url if you happen to do a lousy job on your SEO.

Hyphens in a URL ?

If possible avoid hyphens in your Domain Name. Provided you’ve done your SEO research in terms of keywords /key phrases, hyphens should not be necessary. In a Domain Name Search engines will see Billsmithrealestate as bill smith real estate.

Web Design SEO

To summarize, for effective web design SEOtry to incorporate the following in your choice of Domain Name;

• Popular keywords
• Easily associated with your business
• Easy to spell
• Memorable
• Have a .com extension

The final criterion of the perfect domain name is that it must be available and that is why it makes the choosing the perfect domain name is very difficult. Good luck with your search, it took me over 2 years to find mine.

If you missed the last SEO Training blog entry, here is an excellent real time Internet Domain Search Tool for expediting the process of finding a domain name that is actually still available. Just remember that its although the Domain name is an important aspect of web design SEOit is not absolutely critical, as it is only the first of hundreds of Basic SEO Training techniques and advanced SEO Training Tips you can apply to help you IMPROVE SEARCH ENGINE RANKINGS.

Technorati Tags: Domain Name, corporate, branding, search engine, rankings, web, sites, business, company, website, real estate seo, web design, SEO tips, optimization, web design SEO, SEO, SEO Training

This entry was posted on Tuesday, May 15th, 2007 at 5:58 pm and is filed under SEO Training Tips for Dummies Basic Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.